There has been a sweeping trend across the nation to replace commercial and residential natural lawn systems with artificial grass.
To look closer into the many reasons behind this trend we undertook a case study on one of our high-profile commercial clients’ business.
The following information is extracted from a comprehensive Case Study on a major Hotel chain operating globally, with locations in Newport Beach and San Diego California. This information is specific to the San Diego location.
Operational costs for the hotel chain are managed at corporate HQ and it was determined that this specific location had a 25% higher annual maintenance cost than comparable operations.
On analysis of the maintenance cost, over 22% of the entire operating budget was spent on outside grounds maintenance and repair. A significant portion of this was spent on lawn replacement and maintenance.
The constraints for moving to any alternate methods of managing and reducing this operating cost required that a 5 year return on any upfront investment be met.
SmartGrass© were consulted to provide product recommendation and other support material for the installation of a Artificial Turf system.
The specific areas included:
- Artificial turf of driveways and walkways on 600ft access road to hotel
- Artificial turf of adjacent recreational area and playgrounds
- Artificial turf of beautification areas around hotel property.
A proposal was submitted to include the supply of all material, the cost of installing the fake turf and designated areas, and a projection/forecast of ongoing maintenance and operating costs over a 5 year period.
It was determined by management that a ROI would be achieved in 3.5 years or less.
To match the areas retaining natural turf, it was decided that the ‘Monterey’ style of turf would be most compatible with the surrounding environment. The Monterey has a face weight of 65 ounces, and a shorter blade length of 1.5 inches. This provided a good match with the appearance of local grasses.
The SmartGrass© infill system provided a significant benefit over those offered from competing suppliers. Where the competitors offered product with a rubber infill, the SmartGrass© product utilizes ZeoFill ATD. This infill is more conducive to natural odor control as an inherent feature of its molecular structure, and provides a more efficient method of natural cleansing.
The SmartGrass infill system was also favored over competitors’ systems due to its environmentally safe properties and the fact that it is a naturally occurring organic substance. The eco-friendly theme was in keeping with the core principals of the company management.
Maintenance and Training
The Hotel maintenance staff were minimally skilled and part of the contract included for basic instructions on maintaining the artificial grass surfaces. A routine was established with input from SmartGrass representatives and the Hotel maintenance procedure revised to incorporate the new processes.
Twelve months following completion of the project, hotel management report that all objectives have so far been met and that the artificial grass system is projected to improve on the initially forecasted 3.5 year ROI.
Recommendations have been made withing the group to expand the installation to include other hotel properties, including prestige locations in Arizona, New York, Florida and Illinois.
Clearly, artificial turf can have a significant impact on any commercial operation. With its highly appealing aesthetic, low operational costs and very competitive initial investment costs, artificial turf makes a very strong case for itself when considered against natural grass installations.
Following the installation of SmartGrass© artificial lawns at our location, I am delighted to report that our objectives of having a safe, aesthetically pleasing, and low maintenance alternative to our natural grass and turfed areas, have been met or exceeded. Our customers are delighted with the product as our our staff. We feel in this age of environmental sustainability, that we are helping to do our part to make the world a better place. Thank You.
By switching to fake grass you are removing your dependance on city water supply, with its ever increasing restrictions on usage and financial penalties on overage.
In California alone the Metropolitan Water District supplied almost 20 million users. California, Arizona, Florida and Nevada are just a handful of the States now placing an ever increasing focus on water conservation. Water for lawn care is still classified by most States as recreational usage, and the days of unrestricted use for recreational needs are nearing an end. There has never been a better time to remove your dependance on external water sources and switch to an artificial turf installation.
The environmental implications of using fake grass extend beyond water-usage. There are no contamination and environmental pollution issues with a fake grass lawn. Harmful chemicals, fertilizers and pesticides are avoided entirely when you switch to an artificial turf system.
Fake turf installations and the relevance to environmental issues has been spotlighted recently by Representatives of the Safe Healthy Playing Fields Coalition.
Montgomery Blair High School in Maryland recently became one of the region’s first schools to switch from conventional grass to artificial turf, a trend which seems to be gathering momentum in schools and educational institutions across the nation.
At a recent meeting, the case for the artificial turf industry was presented to the Coalition, and spotlighted the benefits of artificial turf as including:
- Freedom from fertilizers and pesticides
- No requirement for regular irrigation
- No requirement for mowing
The actual maintenance requirements for fake turf were also discussed at length, and included discussion on:
- Requirement for sweeping and grooming
- Disinfecting the turf
- Basic repair
The Connecticut Department of Environmental Protection recently undertook its own feasibility study of artificial turf and concluded that any minor benefits of natural grass were far outweighed by the disadvantages.
If your business has a requirement we would be happy to provide you with information on our products, the installation processes and a obligation-free quote.
SmartGrass is used nationwide at a host of high-profile business locations, and we have a 100% record of satisfaction. Our products are warrantied for 10 years and have an expected life-span of 15 to 20 years.